We’re looking for a Google Ads specialist for Billable, our own subscription SaaS (free for 1 active project, then a flat $9/month) built for freelancers and solopreneurs who invoice clients across multiple currencies. We’re 2–3 weeks post-launch, the product is stable and feature-complete, and we want to test paid search as an acquisition channel with a capped budget before committing to ongoing spend.
About Billable
Billable runs the money side of solo work in three steps: line up the work (clients, quotes), do the work (time tracking, contractors, document attachments), and get paid (invoices, multi-currency billing, transfer-cost transparency, expense tracking, finance dashboard).
Our core differentiator: full transparency on what actually lands after a cross-border payment vs the mid-market rate — broken down by route (Wise, PayPal, bank transfer) and disclosed fees — alongside seamless multi-currency invoicing. No other invoicing tool in the space does this combination. The free tier is live (1 active project, 1 org), so trial-to-paid friction is low.
Target audience: freelancers and solopreneurs outside India who bill clients in multiple currencies and lose money to opaque FX markup they can’t see. Primary competitors we’re positioned against: Harvest, FreshBooks, Bonsai, Toggl, Wave, Jibble.
Scope of work
- Google Ads account setup: campaign structure, ad groups, keyword research and match-type strategy across two angles — multi-currency invoicing and FX/transfer-cost transparency.
- Conversion tracking for a SaaS funnel: free-tier signup as the primary conversion event, with visibility into paid upgrades downstream.
- Landing-page recommendations using our existing pages: feature pages for multi-currency and transfer costs, and free tools (forex markup calculator, historical currency converter, competitor comparison pages).
- Initial campaign launch with a capped test budget.
- Weekly reporting through a 4–6 week checkpoint, after which we’ll decide on an ongoing retainer based on CAC data.
What we need from you
- Proven experience running Google Ads for subscription SaaS products — not local-service or ecommerce campaigns.
- A B2C/PLG mindset: you understand trial/free-tier conversion funnels and low-ACV pricing, not enterprise B2B lead-gen.
- Ability to clearly explain how you’d track signup vs paid conversion vs upgrade events in GA4 and Google Ads.
- A reference account or case study we can review (read-only access or anonymized screenshots) showing prior SaaS campaign work.
Structure
Fixed-fee setup (campaign structure, tracking, keyword research, launch) plus a capped test ad spend that we control directly. This is a paid trial engagement to establish CAC, not an open-ended retainer. If the channel performs, we’ll move to ongoing monthly management.
Geography
Open — but you should have demonstrable experience marketing to US / UK / EU / Canada / Australia audiences specifically, since that’s our target buyer geography.
Duration & budget
Initial engagement through the 4–6 week checkpoint, with renewal contingent on results. Budget is to be discussed based on scope: fixed-fee setup plus a capped test ad spend, with no open-ended retainer at this stage.
How to apply
Send an email to work@monosoftware.co with a reference account or case study for a SaaS product you’ve managed Google Ads for, and a short note on how you’d approach conversion tracking for a free-tier-to-paid funnel.