PageGoblin
Our own free AI product — a snarky Goblin that roasts your landing page across ten conversion dimensions and tells you exactly what to fix.
Overview
PageGoblin is our own product: paste a URL and an AI "Goblin" reads your landing page, scores it across the dimensions that actually move conversion, and hands back a brutal, specific critique with prioritised fixes. The full audit is free for everyone, with no limits — no paywall, no blurred teasers. It's the clearest proof of how we take an idea from vision to a live product people actually use.
The challenge
Most landing-page feedback is either vague ("make the hero pop") or expensive (hire a consultant). We wanted an instant, opinionated audit that founders would actually act on — which meant getting three hard things right at once: an AI persona sharp enough to be useful without being noise, a scoring rubric grounded in real conversion principles, and a report that delivers real value in under a minute.
The solution
We own PageGoblin top to bottom — product, prompt design, and engineering. We built it on Astro with React islands, scoring pages across ten dimensions like hero clarity, value-prop specificity, CTA prominence, trust signals, and objection handling. The Goblin persona and audit rubric are engineered prompts running on Claude Haiku, and Supabase backs the data and serverless functions — all shipped as a real, running product that anyone can use for free.
A persona with a rubric behind it
The Goblin is funny, but the scoring isn't a gimmick. We engineered the prompts around ten conversion dimensions — hero clarity, value-prop specificity, CTA prominence, trust signals, copy concreteness, social proof, objection handling, visual hierarchy, form friction, and pricing clarity — so every roast is specific, evidenced, and actionable rather than just mean.
The full roast, free for everyone
Every audit is the complete audit: all ten dimensions scored, with prioritised fixes, at no cost and with no usage limits. Running on Claude Haiku keeps each audit fast and cheap enough to give away — paste a URL and get the whole verdict.
Owning the full product lifecycle
Because PageGoblin is ours, we make every call — from the Goblin's voice to making the full audit free for everyone. We designed it, engineered it on Astro and Supabase, and shipped it live at goblin.page. It's a working example of us taking a product from idea to something real, used, and maintained.
Stack
Sound like
your kind of team?
If you want a team that can take an AI product from a raw idea to a live product people use — the way we did with our own — this is the kind of work we do.
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